Neither of us had ever tried this particular brand of chocolate, but between the packaging, the nibs, and "brown sugar" in the ingredients list, I was sold! Dan was less sure, but the more he ate, the surer he became. This 67% dark bar had a great sweetness (maybe the brown sugar?) that I'm not used to in dark bars that also contain cocoa nibs. Overall, I give it two thumbs up. Check out their (well-designed!) website for more information (and free shipping on orders over $50). Just in time for Valentine's Day?